You almost have to laugh when you see the overly-racist ad for McCutcheon & Hammer P.C. Attorney at Law. What was Definitive Television thinking when producing a stereotype-driven ad to promote lawyers? and why, after so much publicity and criticism, is it still up on Youtube, with more than 300,000 views, with more dislikes than likes? They say any publicity is good publicity, but this is an exception.
South Park fans might recognize Mr. Wong Fu Shu, as he stands outside of his favorite Japanese restaurant. The restaurant may as well be City-Wok, with the Shitty Beef, Shitty Chicken, and apparently Shitty Insurance.
With all the buzz over the ad, the lawyers themselves are backing out. How can you blame them? Surely they wanted to show the cultural diversity in their client base. They'd be better off doing, you know, like, real live interviews that show the real cultural diversities, and how McCutcheon & Hammer have helped them in their sticky situations. Creative? Not entirely. Better safe than sorry.
The production company, however, are sticking to their guns and standing strong behind the poorly-produced, poorly-written Youtube video. This is no surprise considering the other videos they've done with other ridiculous (not as racist) characters standing in front of make-shift green screens.
Even though stereotypes do exist, and some might agree they're there for a reason, being that some play the part, that's no reason to use them as selling angles. The ad isn't any better than the usual late-night spots with a lawyer talking about car accidents and getting, "the money you deserve!" Law practices need to brand themselves as well as any company, and the way they advertise themselves reflects that.
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