If you consider three months close-by, then Sueprbowl XLVIII
(48) is just around the corner, and Fox has already puts its pricey 30-second
space on the market. The space has been on sale since May, and there’s no doubt
that spots are in the making.
I don’t want to come here today, beat the dead horse, and
rant on why good advertising (or should I say visually stunning and funny
30-second videos) shouldn’t be reserved for one night of the year. I’m just
hopeful we’ll see some cool stuff this winter.
Last year there was a lot of talk about the advertising let
down that happened last Superbowl. For once, those who watch just for the ads
ended up talking more about the game the next day.
Us ad fans don’t even need to watch the actual game to see
the ads. The minute they air, they’re uploaded to Youtube. Websites showcase
the best and worst and the Tumblr Social Justice League rips apart the
controversial.
In an industry that thrives on the new, maybe this year will
bring more interactive and web content to the table beside the Buffalo wings
and chips. How many people will be streaming the game via their desktops, or
missing the live action by following play by play from feed on their smartphone
and tablets?
Oreo set the bar high, and I hope other advertisers are
ready for more impromptu advertising. I certainly am.
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